Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how eepb.org.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website. Please read this privacy policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referral source, and device identifiers.
- Usage Data: We track pages visited, time spent on site, links clicked, and user interactions to understand site usage patterns.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and collect analytics data.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and monitoring site performance and user behaviour.
- Affiliate tracking and commission attribution for partner gambling operators.
- Improving site functionality, content, and user experience.
- Sending marketing communications (with your consent where required).
- Complying with legal obligations and preventing fraud.
- Personalising content and recommendations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Used to track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals to partner betting sites for commission purposes.
- Marketing Cookies: Used for advertising and retargeting purposes.
You can manage cookie preferences through your browser settings or by clicking our cookie consent banner. Opting out of non-essential cookies may affect site functionality and our ability to track affiliate commissions.
Third-Party Links
Our website contains links to external gambling operators (including Paddy Power and affiliated betting sites). We are not responsible for the privacy practices, content, or policies of third-party websites. We recommend reviewing their privacy policies before providing personal information or placing bets. Any data you share directly with gambling operators is governed by their respective privacy policies, not ours.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data.
- Rectify inaccurate information.
- Request erasure ("right to be forgotten").
- Restrict processing of your data.
- Object to processing, including for direct marketing.
- Withdraw consent at any time.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with commission settlement requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
Email: privacy@eepb.org.uk
Website: eepb.org.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.